What’s happened?
Type any situation — a funeral, an apology, a fiftieth anniversary — and we’ll tell you which flowers to send and what to write on the card.
Warm, confident, just playful enough
Considered, precise, quietly aspirational
Quiet, unhurried, no upselling energy
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In your own words — “my sister’s had a baby,” “my neighbour’s husband died,” “I forgot our anniversary.”
We match flowers to the situation: what they mean, what they cost, what to avoid.
The card is the hard part. We give you something to write that doesn’t sound like a greetings card.
Order from a florist you trust — we’ll point you to good ones.
The flowers: Something structural and lasting — an orchid or a planted arrangement rather than a cut bouquet. It says “we thought about this” and survives the week of leaving drinks.
The card: “Thirty years of showing the rest of us how it’s done. The place won’t be the same — enjoy every unscheduled Monday.”
Try it →The flowers: White lilies or white roses — quiet, traditional, and right. Avoid anything bright or scented-showy; this is not a bouquet that should announce itself.
The card: “I’m so sorry about John. No need to reply to this — just know we’re next door, and the offer of anything at all is a standing one.”
Try it →The flowers: Not red roses — that’s the panic buy and she’ll know it. Her actual favourites if you know them; peonies or ranunculus if you don’t. The effort of specificity is the apology.
The card: “I got the date wrong and I know it. This isn’t the make-up gift — dinner on Friday is. This is just because you deserved flowers on the day.”
Try it →